Work | Natalie Rath

Researched consumer behavior and content consumption to develop a birthday celebration social campaign for BABW.

Served as PR Specialist and Digital Strategist to create an integrated advertising campaign to introduce Petcurean's GO! Solutions.

Developed a creative brief, redesigned the brand's current logo, and created a print-ad with mandatories from the brief.

Developed a comprehensive content marketing strategy for OLIPOP brand and uncovered unmet emotional need.

Conducted secondary research to develop a situation analysis for Post’s brand and gained deeper understanding of cereal consumers.

Developed an extensive PR plan for Kaldi's Coffee including a situation analysis, media targets, media pitch, press release, and blog post.

Conducted secondary research to evaluate competitors and developed content strategy to introduce Movenpick to Spain market.

Sparked new value for a well-established brand, created engaging content, and gained media placements.

Assisted with overall brand planning as well as content creation and strategy.

Built a following, created community value, and established a social media presence for a new color-care brand in a concentrated market.

Managed all marketing tools for this organization and led a public relations committee to enhance the chapter website and blog.

Researched, wrote, and edited online marketing content and assisted with strategy for online content development.

Created logo design and brand standards for an upcoming online course.

Designed a menu for Mother's Day Brunch to add personalization and class.

Turned my hobby into an online business selling my Adobe Lightroom presets.

Created personal brand standards for a fun, personal project.

Interviewed and wrote a photo package story on the annual Columbia Heritage Festival and Craft show.

Produced an audio postcard on Ronald McDonald House and groups who volunteer to cook.

Produce NPR style audio covering the Hartsburg Pumpkin Festival.